OUR ORIGIN
Zeenex (Malaysia) Sdn Bhd was founded by Mr. B.H. Chai in 1981. From a company with one employee, it soared to over 65 staffs today with vast business interests in diverse fields.
In its early days, Zeenex (Malaysia) Sdn Bhd has undertaken giant leaps of growths from solely catering in the agriculture industry to a portfolio of industry lenses, property, global investment and international trading. Our expertise and diversity marked Zeenex Group with a sound reputation in reliability and an adherence to enhance values for customers.
By adapting to the principal of “making the impossible possible” with our group’s persistence to achieve objective of such has certainly positioned Zeenex Group as an entrepreneurial embodiment as it is today.
OUR VALUES
Being innovative. By thinking out-of-the-box and stressing on product innovation to deliver products and services of outstanding quality.
Always adaptive. At Zeenex, we transcend a clear understanding to be sensitive in adapting to the dynamic and ever-changing market needs in the aggressive environment.
Driven by trust. By building a ‘trust relationship’ from our organizational culture to our business partners enables us to expand while delivering trustworthy products and services.
Corporate Social Responsibility. Zeenex has formulated its Corporate Social Responsibility (CSR) concept which encourages organizations to consider the interest of society by taking responsibility for the impact of the organization's activities on customers, employees, shareholders, communities and the environment in all aspects of its operation.
OUR ASPIRATIONS
Zeenex aspires to achieve the following goals, in its quest to deliver compelling value propositions to its customers:
Product. Being the forerunner in delivering trustworthy products that meet or exceed customer’s expectations.
Place. To expand and extend product offerings to the global marketplace and to be the choice provider in the market.
Price. Always strives to deliver cost-effective products and services while maintaining quality.
Packaging & Positioning. To remain competitive through effective marketing positioning and compelling packaging.
Promotion. Creating and utilizing of compelling marketing tools and strategies to capture market leadership position.
People. Nurturing a productive collaboration with our ecosystem of business partners and employees while building a new generation of employees who embrace our company’s risk-managing philosophy and culture.
Policy. Enabling a smooth framework of effective implementation of business strategies and execution of processes.